Sonic Ring Jump:
Experiential

I had an amazing opportunity to bring the world of Sonic to life at E3 and Comic-Con with a fun activation that invited fans to jump into the game and create a shareable GIF of themselves in a Sonic game. We upped the ante by allowing fans to compete for a chance to grab the golden ring and win a $1,000 prize. The response was overwhelming, with over 2,300 videos created and 883 videos shared on social media, reaching a staggering 7.1 million users. The result was a fun and engaging experience that left fans feeling immersed in the world of Sonic and eager for more.