Sonic Ring Jump

Sonic Mania and Sonic Forces are popular games in the Sonic franchise. To promote their release, we created an engaging activation at E3 and Comic-Con. We set up a booth with a green screen and a trampoline, inviting fans to jump and grab a golden ring. 
What they didn't know was that when they jumped, we placed them inside the Sonic game of their choice, creating a shareable GIF. Additionally, fans competed for a chance to grab the golden ring and win a $1,000 prize.

The activation was a huge success, with over 2,300 videos created and shared on social media, reaching 7.1 million users. This fun and interactive experience immersed fans in the Sonic universe and generated significant buzz for the games