Shadow of War:
Social Stunt

I had the opportunity to create a one-of-a-kind activation for the video game Shadow of War at Pax West and New York Comic-Con. We sent two ambassadors, Orcs from Mordor, to the conventions to learn about human video game fans. The response was incredible, with fans lining up to take photos with the Orcs and immerse themselves in the world of Shadow of War. Our team worked closely with the Shadow of War team to ensure that the activation was authentic to the brand and captured the essence of the game.