Guild Wars 2:
Trailer & Social Campaign

During the Guild Wars 2 campaign, my role was pivotal in driving a comprehensive digital marketing strategy and creative that significantly amplified the game's presence. I led a series of targeted online campaigns, leveraging engaging content across various platforms to boost player engagement and retention. Through innovative social media initiatives and impactful digital storytelling, we not only celebrated the essence of Guild Wars 2 but also successfully expanded its vibrant player community.