Oxenfree II:
ARG Adventure Kits
For the Oxenfree II campaign on Netflix Games, I was an integral part of the team responsible for devising and executing a dynamic marketing plan that brought the game's mysterious and captivating story to life. My efforts were focused on engaging content creation and strategic digital promotions, which played a crucial role in amplifying the game's presence among Netflix's expanding gamer base. This campaign was a testament to the power of innovative marketing in connecting a unique game title with its ideal audience on a new platform.