Hero image for Resident Evil 4

Resident Evil 4

For the release of the remastered Resident Evil 4 game, we launched an online alternate reality game (ARG) where fans come together online to help find the President’s missing daughter. Collaborating with Capcom’s developers, we created a week-long ARG with a new storyline tied to the game's opening events. The ARG, hosted on a retro terminal-style website with custom puzzles and assets, quickly gained traction after Capcom teased it on Reddit and Discord, earning positive coverage from top gaming media and influencers.

Client:

Capcom

Agency:

Liquid Advertising

Project Type:

Social & Digital

Role:

Art Direction

Creative Direction

Resident Evil 4 image
Resident Evil 4 image
Resident Evil 4 image
Resident Evil 4 image

© Mister Jacob 2026. All rights reserved.

© Mister Jacob 2026. All rights reserved.