
Resident Evil 4
For the release of the remastered Resident Evil 4 game, we launched an online alternate reality game (ARG) where fans come together online to help find the President’s missing daughter. Collaborating with Capcom’s developers, we created a week-long ARG with a new storyline tied to the game's opening events. The ARG, hosted on a retro terminal-style website with custom puzzles and assets, quickly gained traction after Capcom teased it on Reddit and Discord, earning positive coverage from top gaming media and influencers.
Client:
Capcom
Agency:
Liquid Advertising
Project Type:
Social & Digital
Role:
Art Direction
Creative Direction



