Overwatch

Overwatch tasked us with creating an engaging social event to boost community interaction. To achieve this, we launched "Happy Hero Days," a seasonal event in summer and winter that celebrated the game's heroes and fans.

For "Happy Hero Days," we organized a seven-day Twitter contest where participants could win Overwatch-related prizes by retweeting daily posts. Each day featured a new video highlighting different heroes and festive elements, adding a unique holiday charm to the game's digital landscape.

Our efforts successfully integrated these festive elements and engaged players through social media, creating a memorable experience that celebrated both the game and its fans. The campaign highlighted Overwatch's joyful spirit and resulted in the highest social engagement in Blizzard’s history, demonstrating the strong connection between the game and its community.