Overwatch:
Payload Tour
As part of the dynamic Overwatch Payload Tour campaign, I played a pivotal role in bringing the vibrant world of Overwatch directly to the fans. My involvement centered on the creative execution of a touring experiential event, seamlessly integrating gaming culture with real-world interaction. From conceptualizing interactive installations to orchestrating fan engagements, I ensured every detail resonated with Overwatch's energetic spirit.
9,000 participants
Reached 19M users
Across 6 conventions
Overwatch:
Social Campaign
During the Overwatch "Happy Hero Days" campaign, my contributions included the conceptualization and execution of a contest that allowed fans to retweet daily videos as a method of entry to win an Overwatch related prize. By integrating festive elements into the game's digital landscape and engaging players through social media, our campaign created a unique holiday experience that resonated with fans and highlighted the joyful spirit of Overwatch which resulted in the highest social engagement in Blizzard’s history.
