Just Cause 4

Just Cause 4 is an action-adventure game known for its explosive gameplay and over-the-top stunts. We were tasked with creating a 360 campaign to launch the game, based on the idea that the hero, Rico Rodriguez, is the ultimate action star.

Our campaign featured two main elements. The first focused on Rico Rodriguez, portraying him as an action star through the decades. We created key art and videos for each decade from the 60s to the 2010s, capturing the unique style of each era.

The second element featured two henchmen, Cadiz and Escobedo, who, despite being wounded by Rico Rodriguez, admired him and viewed him as a hero. They recounted to their leader, Gabriela Morales, how they were cleverly outmaneuvered by Rico. We produced social videos with these characters, adding a humorous and engaging narrative to the promotion.