International Star Trek Day

For International Star Trek Day, CBS wanted to turn fan celebration into charitable action. We created "Take the Chair," a three-city experiential activation where fans could step onto the Enterprise bridge, take command, and pledge to do good in their communities through partnerships with charity organizations.

I art directed and designed the installations. Berlin and Vancouver featured bridge pop-ups with sustainably-crafted captain's chairs. Taste of Chicago showcased a full 1:1 recreation of Captain Pike's chair from Strange New Worlds, complete with video screens and immersive 3D sound. After their photo op, fans used our Mission Generator, an interactive tool that matched them with charities and personalized missions based on a brief story experience.