Free Fire x BTS

Free Fire, a popular battle royale mobile game, teamed up with global sensation BTS for a groundbreaking collaboration. BTS, known worldwide for their massive influence and chart-topping hits, brought their star power to this partnership. We played a pivotal role in making this event a reality with a Times Square takeover.

Our massive displays highlighted the in-game concert, BTS-designed skins, and exclusive behind-the-scenes footage, transforming New York’s iconic hub into a vibrant celebration of this unique gaming and music fusion. Fans from around the world gathered in NYC to witness BTS's exciting new announcements in Times Square.