Final Fantasy XIV: Shadowbringers

For Final Fantasy XIV: Shadowbringers, Square Enix wanted to overcome player intimidation around joining an established MMO. Our solution was an "odd couple" commercial starring Tom Holland as an overly serious gamer preparing for battle, and Hannibal Buress as the voice of reason assuring him that everyone can start playing immediately.

I art directed the spot, developing the visual language for Tom's elaborate training montage and ensuring smooth integration with Shadowbringers gameplay footage. The contrast between Tom's intensity and Hannibal's casual confidence drove the accessibility message home. The commercial successfully communicated that while Final Fantasy XIV offers epic adventures, getting started is surprisingly simple.