

Final Fantasy x Chillhop
Final Fantasy: Brave Exvius is a popular mobile game known for its rich storytelling and strategic gameplay, while Chillhop Music specializes in creating relaxing lo-fi hip hop beats. To celebrate the first anniversary of Final Fantasy: War of the Visions, we collaborated with Chillhop Music to create an hour-long playlist featuring lo-fi renditions of music from both games. This playlist, live-streamed on YouTube, featured renowned Chillhop artists like Philanthrope, SwuM, and Psalm Trees.
We worked closely with the Chillhop visual team to seamlessly blend their branding with the Final Fantasy universe, creating a unique and engaging experience for fans. Additionally, we launched custom Giphy Emotes, which garnered 90 million impressions. This project not only celebrated the games but also united fans from different sub-genres in a shared musical experience.
Client:
Square Enix
Agency:
Liquid Advertising
Project Type:
Social & Digital
Role:
Art Direction
Creative Direction





