Call of Duty - The Haunting

For Call of Duty's The Haunting seasonal event, we created an interactive microsite that turned player gameplay into a collective experience. Activision wanted to amplify fan engagement by giving players a platform to share their scariest in-game moments while contributing to a running total of community "terrors."

I designed the microsite with a focus on atmospheric horror aesthetics that matched The Haunting's seasonal branding. The "Share your clip. Raise some terror" concept encouraged players to upload gameplay clips, with each submission adding to the total terror count. The microsite successfully drove community participation and extended The Haunting campaign beyond the game itself, creating a hub for players to showcase their most terrifying Call of Duty moments.